Hyperlocal fashion quick-commerce startup Zulu Club has secured $250,000 in a pre-seed funding round from early-stage venture capital firm TDV Partners.
The Gurugram-based startup will deploy the fresh capital to expand its presence across Delhi NCR, enhance its logistics and personalization engine, and strengthen partnerships with local retail outlets.
Founded in 2024 by Adarsh Bhatia, Zulu Club was launched to reimagine the urban shopping experience for millennials and Gen Z consumers.
The platform allows users to digitally shop from nearby malls and outlet stores through its app, delivering curated Try-at-Home kits within 100 minutes.
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Users can try on 4–5 fashion items at their convenience, paying only for what they keep—an approach that boosts customer confidence, lowers return rates, and increases average order values through personalized cross-sells and upsells.
Combining AI-powered curation, live personal shopping support, and a dedicated logistics network, Zulu Club addresses key challenges in online fashion retail, such as sizing uncertainty and poor customer retention. The platform aims to bridge the gap between physical retail and digital convenience by providing a tactile, trusted, and fast shopping journey.
Zulu Club’s model also creates value for local fashion retailers by driving footfall-equivalent digital sales, making it a win-win for both consumers and the supply side.
