Yoho Raises Fresh Funding Round Led By Gulf Islamic Investments And Rajeev Misra
The startup claims to have sold over 3 million pairs of footwear through its website and e-commerce platforms including Amazon, Myntra, Flipkart, Ajio, and Nykaa.
Direct-to-consumer footwear brand Yoho has raised a fresh funding round comprising Rs 15 crore in equity and Rs 8 crore in debt.
The round was led by Gulf Islamic Investments (GII) and Rajeev Misra, former CEO of SoftBank Vision Fund, and also saw participation from Paytm founder Vijay Shekhar Sharma and other existing investors.
The fresh capital will be used to expand the company’s offline retail footprint and strengthen its performance-focused running footwear category. Yoho also plans to scale its presence across multi-brand outlets and launch exclusive brand stores integrated with AI-driven fitting solutions aimed at reducing returns and improving inventory efficiency.
Founded in 2021 by Ahmad Hushsham and Prateek Singhal, Yoho is building a comfort-first direct-to-consumer footwear brand focused on ergonomics, lightweight materials, and technology-led design. The startup was conceived after the founders identified significant gaps in India’s footwear supply chain and limited availability of scientifically engineered comfort footwear at affordable pricing.
Ahmad Hushsham, Co-Founder and CEO, brings experience from the fashion and footwear manufacturing sector and oversees business operations, supply chain management, and strategic growth initiatives. Co-Founder Prateek Singhal focuses on technology integration, digital growth, data analytics, and AI-driven product innovation across the company’s retail ecosystem.
Headquartered in Delhi, Yoho claims to have sold over 3 million pairs of footwear through its website and e-commerce platforms including Amazon, Myntra, Flipkart, Ajio, and Nykaa. The company has also established distribution across quick commerce platforms such as Blinkit, Zepto, and Swiggy Instamart.
The company designs and sells slippers, sandals, loafers, sneakers, and performance footwear categories tailored for Indian consumers. Its product portfolio includes Blinc, which the company claims is India’s first fully hands-free sneaker line, and Catapult, a carbon-burst running shoe developed for marathon runners.
On the offline expansion front, Yoho aims to establish partnerships with 2,500 multi-brand outlets across tier I and tier II cities. The company is also setting up a Rs 4 crore manufacturing facility in Haryana as part of its broader scale-up strategy.
The startup had earlier raised Rs 20 crore in a Series A funding round in October 2022 from investors including Rajeev Misra, Rukam Capital, and Vijay Shekhar Sharma. It later secured Rs 27 crore in a pre-Series B round led by Gulf Islamic Investments in October 2024.