Xtovia raises Rs 6.9 crore pre-seed funding led by V3 Ventures
Xtovia claims that its clinical evaluations have demonstrated that its products delivered up to 20% better hair repair performance compared with certain leading global bond-repair haircare brands.
Haircare-focused startup Xtovia has raised Rs 6.9 crore in a pre-seed funding round led by V3 Ventures, with participation from Consumer Collective by Atrium and several angel investors.
The company plans to utilise the fresh capital to expand its intellectual property portfolio, strengthen its leadership and operational teams, support market expansion initiatives, and accelerate business growth.
Founded in 2025 by Navneet Misra and Dr. Madhu, Xtovia is building a premium haircare brand focused on addressing hair damage through research-backed formulations. The startup aims to develop solutions that target the underlying causes of hair deterioration rather than providing only surface-level improvements.
At the core of Xtovia’s product development is its proprietary TriLayerX Hair Tech, which the company says is designed to repair and protect hair across multiple structural layers. The technology focuses on strengthening internal hair structure, repairing damaged cuticles, and restoring the lipid barrier associated with healthier hair.
According to Xtovia, the technology has been developed through extensive in-house research involving more than 1,500 formulation iterations, over 35 laboratory and clinical studies, and consumer validation involving more than 500 participants. The company has also filed four international patent applications related to its technology.
Xtovia claims that its clinical evaluations have demonstrated that its products delivered up to 20% better hair repair performance compared with certain leading global bond-repair haircare brands. The company’s claims are based on its internal testing and validation processes.
The startup currently sells its products through its direct-to-consumer platform and is preparing to expand distribution through additional online marketplaces and retail channels.