Healthy-snacking brand Wonderland Foods has raised ₹140 crore (approximately $16 million) in its first funding round, led by Asha Ventures with participation from British International Investment (BII), the UK government’s development finance institution.
The fresh capital will be used to expand operations, strengthen distribution, and enhance in-house processing capabilities. The company also plans to diversify its product range and invest in marketing and brand-building to deepen its reach across India’s growing healthy-snack market.
Founded in 2014 by Rakesh Gupta and Anubhav Gupta, Wonderland Foods offers a wide variety of nuts, seeds, berries, dried fruits, and dates, emphasizing quality, nutrition, and taste. By sourcing directly from farmers and maintaining in-house processing, the company ensures freshness and traceability—two key factors driving its consumer trust.
The brand has built a robust omnichannel presence, with products available across Amazon, Flipkart, Swiggy Instamart, Blinkit, Zepto, Reliance, D-Mart, Vishal Mega Mart, Lulu Super Mart, Metro Cash & Carry, and Walmart. Its distribution model spans both B2C and B2B segments, giving it a strong foothold in India’s rapidly expanding healthy food market.
Beyond business metrics, Wonderland Foods is creating meaningful social impact. Its production facilities employ nearly 1,000 workers, the majority of whom are women, contributing to economic empowerment and inclusive growth. The company also qualifies for the 2X Challenge, a global initiative that promotes gender-inclusive investment.
In terms of growth, Wonderland Foods has scaled rapidly—from ₹95 crore in FY21 to ₹540 crore in FY25, with projections to cross ₹700 crore by FY26.
