New Delhi–based B2B food supply firm Urban Harvest has acquired premium gourmet brand Cocosutra in an all-cash deal worth ₹2.5 crore.
The acquisition marks Urban Harvest’s expansion beyond fresh produce into higher-margin packaged food segments.
Through the acquisition, Urban Harvest expands its lineup with a range of gourmet products, enabling higher-margin opportunities while building on its existing ties with restaurants, cloud kitchens, and HoReCa customers.
The company added that integration is already underway, with teams, systems, and operations expected to be fully streamlined over the next two months.
Cocosutra operates in the premium packaged food segment and will now scale using Urban Harvest’s procurement strength, logistics backbone and B2B distribution reach. The strategy includes widening market access, optimising costs through supply-chain efficiencies and improving overall profitability.
Urban Harvest noted that Cocosutra’s business has already expanded nearly three times since acquisition discussions began, helped by access to a broader customer base and more efficient backend operations. The company now expects the brand to evolve into a ₹100 crore revenue business over the next two years.
Urban Harvest clarified that Cocosutra will continue to operate under its existing brand identity, even as it becomes fully embedded within Urban Harvest’s platform. No immediate changes to brand positioning have been disclosed, with the focus remaining on scale, pricing efficiency and deeper penetration into the foodservice market.
