Bengaluru-based children’s personal care brand Tuco Kids has secured $4 million (INR 35.27 Cr) in a Series A funding round led by RTP Global, with participation from Fireside Ventures, Whiteboard Capital, and MG Investments.
The fresh capital will be deployed to boost brand awareness, expand offline presence, and launch new product categories in the kids’ personal care space.
Founded by Aishvarya Murali in 2023, Tuco Kids creates personal care products for children between 3 and 13 years, including skincare, haircare, body cleansers, sunscreen, and natural makeup, all formulated internally.
The startup brought in former Flipkart VP Chanakya Gupta as cofounder in February 2025.
Tuco Kids sells through its own D2C website, ecommerce platforms like Amazon, Flipkart, Nykaa, FirstCry, and quick commerce players such as Blinkit.
The startup claims to have served nearly 200K mothers in the past year across its sales channels.
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Earlier, Tuco Kids raised $2 Mn in seed funding in September 2024, co-led by Fireside Ventures and Whiteboard Capital. With this latest round, the brand is targeting entry into the INR 100 Cr revenue club within 18 months.
The kids-focused personal care (BPC) category remains an underpenetrated segment dominated by players like Johnson’s Baby and The Moms Co., with larger labels such as Mamaearth and Himalaya also offering kids’ lines. Industry reports estimate the overall BPC market, valued at $6.4 Bn in 2024, will grow to $28 Bn by 2030 at a 28% CAGR, creating room for niche brands like Tuco Kids to scale.
