The Sweet Change raises Rs 70 lakh seed funding led by IAN Angel Fund
The startup claims to have generated over Rs 1.5 crore in revenue while fulfilling more than 12,000 orders through its direct-to-consumer platform.
Natural sweetener startup The Sweet Change has raised Rs 70 lakh in a funding round led by IAN Angel Fund, with participation from Udaan Angel Partners.
The startup plans to use the fresh capital to expand its product portfolio, strengthen brand visibility, grow its team, and accelerate expansion across ecommerce and quick-commerce platforms.
Founded in 2024 by Manvi Agnihotri and Sheen Hitashi, The Sweet Change develops sugar-free sweetening alternatives using natural ingredients for consumers seeking healthier dietary choices. The idea emerged from Agnihotri’s experience as a clinical nutritionist, where she observed growing demand for sugar substitutes that combine taste with clean-label ingredients.
The company’s portfolio includes zero-sugar and zero-glycemic sweetening products targeted at health-conscious consumers as well as individuals managing lifestyle and metabolic conditions.
Within its first year of operations, the startup claims to have generated over Rs 1.5 crore in revenue while fulfilling more than 12,000 orders through its direct-to-consumer platform.
The Sweet Change currently operates through a digital-first model and is now looking to strengthen its omnichannel presence by expanding into online marketplaces, quick-commerce platforms, cafés, hospitality chains, and institutional distribution networks.
Speaking on the development, Manvi Agnihotri, Co-founder and CEO of The Sweet Change, said the company aims to make healthier sugar alternatives more accessible to Indian households trying to reduce sugar consumption without compromising on taste.