Gurugram-based fashion supply chain platform Showroom B2B has raised ₹150 crore (approximately $17 million) in a Series A funding round led by Cactus Partners. The round comprises a mix of equity and debt financing.
The round also saw Zephyr Peacock come on board as a new investor, alongside continued participation from existing investors including Jungle Ventures, Accion Venture Lab, and NBD Ventures, all of whom committed fresh capital.
The fresh capital will be deployed to expand its technology-led supply chain infrastructure, strengthen enterprise partnerships, and scale its manufacturing and sourcing capabilities across India. The company also plans to enhance its platform to manage increasingly complex sourcing requirements from large-format and institutional retail customers.
Founded in 2020 by Abhishek Dua and Shubham Gupta, Showroom B2B (registered as 3Fate Technologies Pvt. Ltd.) operates as a tech-enabled apparel sourcing and manufacturing platform. It offers an integrated design-to-delivery model for organised retailers, apparel brands, and buying houses in India and overseas.
In October 2023, Showroom B2B secured $6.5 million in pre-Series A funding, with Jungle Ventures leading the round and Accion Venture Lab along with other investors coming on board.
The platform operates across categories including denim, knits, woven apparel, and kidswear. It follows a “phygital” model, combining digital tools with physical infrastructure. Its experience stores in Tier II and III cities allow retailers to inspect apparel samples before placing bulk orders.
On the technology front, Showroom B2B leverages AI-powered tools for demand forecasting, intelligent supplier matching based on compliance standards, and real-time production tracking. The company also manages end-to-end logistics, from sourcing and quality assurance to doorstep delivery, and offers a “Pay Later” credit facility to help small businesses manage working capital.
For the financial year ending March 31, 2025, Showroom B2B reported revenue of $11.8 million (₹99.8 crore). Prior to this round, the company had raised approximately $8.01 million from investors including Jungle Ventures, Accion Venture Lab, and Alteria Capital.
