Rohit Sharma joins FITTR as investor and equity partner
Sharma said he was impressed by FITTR’s business fundamentals, vision, and potential to make preventive healthcare and fitness more accessible.
Health and fitness platform FITTR has onboarded Indian cricket captain Rohit Sharma as an investor and equity partner, strengthening his association with the company after previously serving as its first brand ambassador.
The Pune-based startup has not disclosed the financial details of the investment.
According to FITTR, Rohit Sharma spent several months engaging with founder and CEO Jitendra Chouksey and the leadership team to understand the company’s business model, long-term vision, and growth strategy before investing.
Founded by Jitendra Chouksey, FITTR is a preventive health and fitness platform that helps users improve their overall wellbeing through personalised fitness coaching, nutrition guidance, habit-building programmes, and community-driven wellness initiatives.
Commenting on the partnership, Chouksey said the increasing prevalence of lifestyle-related health challenges highlights the need for greater focus on physical activity, nutrition, consistency, and sustainable lifestyle changes. He added that Sharma’s approach towards fitness and discipline aligns with FITTR’s mission.
Sharma said he was impressed by FITTR’s business fundamentals, vision, and potential to make preventive healthcare and fitness more accessible, which encouraged him to invest in the company.
Founded in 2016, FITTR has built a community-driven health and fitness ecosystem with coaching programmes, nutrition support, and digital tools aimed at helping users achieve long-term health goals.
The startup is backed by investors including Rainmatter, Dream11, Peak XV Partners’ Surge, and actor Suniel Shetty. FITTR has raised nearly $17 million in funding to date.