Actor Ranveer Singh has acquired a 50% stake in Elite Mindset, a packaged food startup backed by prominent businessman Kishore Biyani.
The remaining stake is held by Kishore’s nephew, Nikunj Biyani, and Think9 Consumer Technologies, according to an exclusive report by ET.
Elite Mindset is aiming to revolutionize the Indian packaged food market by focusing on healthier, protein-based products.
The startup plans to launch its flagship product, SuperYou protein bars, followed by a range of other offerings, including biscuits, protein powders, and breakfast cereals.
The company is targeting the growing demand for accessible and affordable protein-rich foods in India.
The exact amount of Ranveer Singh’s investment has not been disclosed, but sources confirm that the venture will receive an initial seed investment of Rs 50 crore.
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Nikunj Biyani, who owns a significant share of the company, stated, “We envision building a brand that caters to the growing demand for accessible and affordable protein-rich food. With Ranveer Singh’s influence and our team’s expertise, we aim to revolutionize the way Indians consume packaged food.”
Ranveer Singh, expressed his excitement about the venture, saying, “I’m excited to be part of this initiative. Our goal is to make protein consumption easier and more enjoyable for Indian consumers.”
Recent research shows that one in five snacks in India now have a health focus, reflecting the growing shift towards healthier and nutrient-rich food products. This trend is further driven by the rise of small, affordable products that appeal to health-conscious consumers.
