Promom raises ₹30 crore led by Fireside Ventures to expand baby care portfolio
Promom plans to expand into adjacent maternal and baby care categories while strengthening its presence across both online and offline retail channels.
Promom, a startup focused on maternal and baby care, has raised ₹30 crore (around $3.1 million) in fresh funding. The round was led by Fireside Ventures and also included participation from Sharrp Ventures and existing investors.
The fresh capital will be used to expand the company’s product portfolio, strengthen its omnichannel distribution network, invest in brand building and scale operations across India.
Founded in 2023 by Anavi Kalia, Manas Tripathi, and Aditya Srivastava, Lucknow-based Promom develops breastfeeding and maternal care products designed to help new mothers address feeding-related challenges. Operating initially as a bootstrapped direct-to-consumer (D2C) business, the company says its early growth was driven largely through customer referrals and word-of-mouth recommendations, helping it build a loyal customer base without significant external funding.
Following the latest investment, Promom plans to expand into adjacent maternal and baby care categories while strengthening its presence across both online and offline retail channels. The company aims to build a comprehensive portfolio spanning breastfeeding solutions, maternal wellness and infant care products to address the evolving needs of new parents.
The funding comes amid rising investor interest in India’s maternal and baby care sector. Earlier this month, Swara Baby Products, a contract manufacturer backed by FirstCry parent BrainBees, filed draft papers for a ₹1,000 crore initial public offering (IPO). Meanwhile, BrainBees reported a 34% year-on-year increase in operating revenue to ₹8,342 crore, while reducing its net loss by 25% to ₹214 crore, reflecting continued growth in the organised baby care market.
The latest investment reflects growing confidence in India’s maternal and baby care ecosystem, driven by increasing consumer preference for premium, specialised and science-backed products. According to industry estimates, the Indian baby care products market, valued at $4.82 billion in 2025, is projected to exceed $10 billion by 2034, growing at a compound annual growth rate (CAGR) of more than 9%.