Prithu Raises Rs 10 Crore Seed Funding Led by Transition VC
The brand is targeting the removal of 20 million tonnes of CO₂ equivalent by 2030 and plans to scale its project footprint to 5 lakh hectares over the next 12–24 months.
Climate-tech startup Prithu has raised ₹10 crore in a seed funding round led by Transition VC, as it looks to scale its carbon removal and regenerative agriculture platform across India.
The Gurugram-based company said the fresh capital will be used to onboard more farmers, strengthen its monitoring, reporting, and verification (MRV) infrastructure, and secure international offtake partnerships for carbon credits.
Founded in 2024 by Sunny Vaish, Prabal Tomar, and Abhinav Pandey, Prithu is building a full-stack carbon removal platform that converts sustainable agricultural and land-use interventions into verified carbon credits for global buyers.
Its operating model spans regenerative agriculture, agroforestry, biochar, and biogas-based climate projects, aimed at improving farm productivity while generating measurable carbon sequestration outcomes.
The startup is focused on enabling smallholder farmers to participate in global voluntary carbon markets by creating an infrastructure layer that connects climate-positive farming practices with enterprise carbon demand.
Prithu is targeting the removal of 20 million tonnes of CO₂ equivalent by 2030 and plans to scale its project footprint to 5 lakh hectares over the next 12–24 months.
To ensure transparency and credibility, the company uses a combination of AI, satellite imaging, and blockchain-based systems to track and validate carbon outcomes across projects.
Prior to this round, Prithu had raised ₹38 lakh in early-stage funding through the Startup India Seed Fund Scheme and other backers.
The startup operates in a rapidly evolving carbon market, where demand for high-integrity, verifiable carbon credits is rising across sectors such as manufacturing, aviation, energy, and technology.
This also aligns with a broader shift in climate-tech investments, which are increasingly moving beyond electric vehicles and renewable energy toward harder-to-abate sectors such as carbon capture (CCUS), green hydrogen, and the circular economy.