Premium Indian kidswear label Orange Sugar has raised ₹4 crore in a pre-seed funding round led by Consumer Collective by Atrium and Ramakant Sharma, with additional support from angel investors including Saurabh Jain, Srivatsan Chari, Kunal Mahipal, Meghana Agarwal, and Sunil Khaitan.
The newly raised capital will enable Orange Sugar to launch new product lines, expand its offerings in the premium kidswear segment, and strengthen distribution across online marketplaces, quick commerce platforms, and offline retail outlets.
Founded in 2022 by Tarun Agrawal, Payal Agarwal, and Bharath Gupta, Orange Sugar creates apparel for children up to 10 years old, focusing on comfort, durability, and modern design. Its 100% cotton basics cater to contemporary Indian parents seeking high-quality, practical clothing for everyday wear.
The brand’s collections are available on e-commerce platforms such as Myntra, FirstCry, and Nykaa Fashion, along with its direct-to-consumer platform.
The brand aims to become India’s go-to destination for premium baby and kids’ essentials, bridging the quality gap between expensive international brands and underdeveloped local options.
