Nykaa Acquires Simply Nam: Takes 82% Stake in the Beauty Brand for ₹33 Crore

Beauty and fashion retailer Nykaa, operated by FSN E-Commerce Ventures Limited, has approved the acquisition of an 82% equity stake in Simply Nam Beauty Private Limited on a fully diluted basis, for a consideration of up to ₹33 crore, according to a regulatory filing submitted to the BSE.

The transaction will give Nykaa majority ownership of the premium makeup brand founded by celebrity makeup artist Namrata Soni. The acquisition is expected to be completed by December 31, 2026, subject to the fulfilment of closing conditions.

The consideration will be paid in cash. Following the transaction, Namrata Soni will retain an 18% stake in the company and continue as Co-Founder and Chief Product Officer, overseeing product development, formulations, creative direction and education initiatives.

Nykaa said the acquisition will strengthen its presence in the premium professional makeup category, where it sees an opportunity for brands built around makeup artistry, product expertise and formulations designed for Indian consumers.

Nykaa Adds Simply Nam to Its Premium Makeup Portfolio

Founded in 2020 by makeup artist Namrata Soni and venture studio Bozzil, Simply Nam develops makeup products designed around Indian skin tones, climate and everyday beauty requirements. The company being acquired, Simply Nam Beauty Private Limited, was incorporated in July 2022.

Soni has more than two decades of experience in the beauty industry, working with Bollywood celebrities, influencers and brides. She also runs a makeup and hair academy. Her professional experience and understanding of consumer makeup requirements form the foundation of the brand’s product development approach.

Simply Nam’s portfolio includes products across eye makeup, face makeup, lip products and beauty tools. Some of its products include multi-use kajal, cream blush, lip and cheek products, makeup remover towels and other everyday makeup essentials. The brand describes its formulations as vegan and cruelty-free, with products developed for Indian skin tones and climatic conditions.

The acquisition will also give Simply Nam access to Nykaa’s distribution network, customer base, retail infrastructure and marketing capabilities.

Simply Nam will occupy a higher price segment of approximately ₹1,250-₹2,000, with a focus on professional makeup artistry, expert-led product development and formulations. This gives Nykaa a wider price and positioning range across its owned makeup brands.

Simply Nam Reports ₹16.99 Crore Turnover in FY26

Simply Nam reported a turnover of ₹16.99 crore in FY26, compared with ₹9.61 crore in FY25 and ₹3.70 crore in FY24. The brand’s turnover has increased more than fourfold over the two-year period.

The acquisition consideration of up to ₹33 crore is subject to the transaction terms and covers Nykaa’s proposed 82% stake on a fully diluted basis.

The transaction is not classified as a related-party deal. Nykaa also stated in its exchange disclosure that neither its promoters, promoter group nor group companies have an interest in Simply Nam.

The acquisition comes as Nykaa continues to expand its beauty business through owned brands, exclusive partnerships and retail distribution. In Q2 FY27, its beauty business reported revenue of approximately ₹2,699.7 crore, up 27% year-on-year. The company had 338 beauty stores across 111 cities at the end of the September quarter.

Separately, Nykaa reported consolidated revenue from operations of ₹3,006.04 crore in Q2 FY27, up 28.1% year-on-year, while net profit increased 206.8% to ₹101.19 crore.