Nivasa Finance raises $3 Mn in seed funding led by Prime Venture Partners
The startup claims to have partnered with over 10 financial institutions, including banks, housing finance companies, NBFCs, and small finance banks.
Secured lending platform Nivasa Finance has raised $3 million (around ₹25 crore) in a seed funding round led by Prime Venture Partners.
The round also saw participation from Blume Ventures, Whiteboard Capital, and several angel investors.
The Bengaluru-based startup plans to use the fresh capital to expand into new geographies, strengthen its distribution network, deepen lender partnerships, and explore obtaining an NBFC licence.
Founded in 2024 by Samit Shetty and Hitesh Saraf, Nivasa Finance is building a technology-driven secured credit platform focused on affordable home loans and loans against property for borrowers in Tier II and Tier III cities.
The startup combines digital workflows with field-assisted support to help self-employed individuals, small businesses, and gig workers navigate the lending process — from onboarding and credit assessment to lender selection and loan disbursal.
Nivasa Finance says it has partnered with over 10 financial institutions, including banks, housing finance companies, NBFCs, and small finance banks. Since launch, the company claims to have facilitated secured loan disbursements worth more than ₹20 crore across Karnataka markets such as Mysuru and Mandya.
The founding team brings prior experience across fintech, lending, and financial infrastructure. Before launching Nivasa Finance, Samit Shetty founded Chaitanya India Fin Credit, which was later acquired by Navi Technologies, where he also served as CEO of Navi Finserv.
Co-founder Hitesh Saraf has worked on analytics and AI-led risk systems across banking and fintech, while founding team member Nayan Ambali previously built fintech infrastructure platforms Finflux and Finzo.
The funding comes at a time when digital lending and affordable housing finance are witnessing increased demand in India’s smaller cities, with fintech startups focusing on improving credit access for underserved borrowers through technology-led distribution and underwriting models.