Direct-to-consumer fashion brand MyDesignation has secured Rs 40 crore in a Series A funding round led by RPSG Capital Ventures.
The round also saw participation from existing investors Veltis Capital, Multiply Ventures, and Dominor Investments.
The Kerala-based startup had raised $1.25 million in a seed round in February 2025.
The company said the fresh capital will support expansion of its offline retail presence through company-owned stores, addition of senior leadership across key functions, and introduction of new product categories as it scales operations.
Founded in 2020 by Swaroop Radhakrishnan Krishnan Nair and Gopika Baburaj Raj, MyDesignation began as a passion project in 2017 before being incorporated as My Designation Online Clothing Private Limited. Headquartered in Thiruvananthapuram, the brand focuses on culturally inspired streetwear and positions itself as India’s first Malayali merchandise label.
MyDesignation operates on a digital-first model and has built its sales primarily through its own website and social media channels, avoiding third-party marketplaces to retain control over customer experience and margins. Alongside its online presence, the company runs exclusive retail stores across Bengaluru, Kochi, Thiruvananthapuram, and Calicut.
The brand offers printed t-shirts, oversized shirts, and hoodies featuring in-house designs inspired by South Indian art forms such as Kathakali and Theyyam. It reports having served over one million customers across India and maintains a strong repeat purchase base. The company states that it has recorded around 100% revenue growth annually since inception.
