Gurugram-based mobility startup PumPumPum has raised ₹18 crore in a pre-Series A funding round led by LC Nueva, with participation from Mufin Green Finance and Anupam Finserv.
The company had earlier raised ₹2 crore in March 2024 from Inflection Point Ventures.
The fresh capital will be used to scale PumPumPum’s asset-light fintech platform, expand employee leasing partnerships under its B2B2C model, strengthen OEM and dealer relationships across new, used, and electric vehicles, and deepen its presence across key metro markets.
The company will also invest in technology, sales, and customer success teams.
PumPumPum was co-founded by Tarun Lawadia and Sameer Kalra in 2018 with the goal of modernizing passenger vehicle leasing in India.
The startup offers leasing solutions across new, pre-owned, and electric vehicles, serving corporates, SMEs, MSMEs, and fleet operators in cities including Delhi NCR, Bengaluru, Hyderabad, Mumbai, and Chennai.
The company runs a full-stack mobility model in which its in-house fintech platform helps banks and NBFCs deploy capital, while PumPumPum oversees the complete vehicle lifecycle from health monitoring and maintenance to redeployment and resale to lower leasing risk.
Over the past six years, PumPumPum says it has built strong operational depth in employee leasing and business mobility. The company is growing at around 70% year-on-year, manages over 1,000 vehicles, and has crossed ₹100 crore in assets under management.
