Delhi-based healthy snacking brand Let’s Try has hit a major milestone, surpassing ₹250 crore in annual recurring revenue, founder Nitin Vinod (NV) Kalra announced on LinkedIn. Expressing gratitude toward customers, partners, and the team, Kalra highlighted the collective effort behind the brand’s rapid growth.
Founded in 2021 by NV Kalra, along with Neelam Kalra, Chitra Gupta, and Geetanjali, Let’s Try, legally known as Earth Crust Private Limited has been on a mission to revive India’s forgotten flavors with clean, high-quality snacking alternatives.
The company focuses on tasty, nutritious, and affordable snacks, made with natural ingredients and 100% groundnut oil, while avoiding artificial flavors, colors, preservatives, and palm oil.
NV Kalra, a national-level rifle shooter and former executive at ITC, PepsiCo, and Raymond, leads the brand with a vision of making wholesome snacking accessible and enjoyable.
“Let’s Try achieved Rs.250cr ARR ! Heartfelt thanks to everyone who supported us to reach here. Kudos to Let’s Try team who did their best inspite of all the odds.” he shared.
Over the past four years, Let’s Try has grown its revenue from ₹1 crore to ₹250 crore, backed by $4.06 million raised across five funding rounds. The most recent $2.5 million Pre-Series A round was led by SWC Global. The brand has set its sights on achieving ₹1,000 crore in revenue by 2028.
The company gained early visibility on Shark Tank India Season 1, securing a ₹45 lakh deal for 12% equity with investors Aman Gupta and Anupam Mittal.
Operating as an internet-first brand, Let’s Try competes with established names like Yoga Bar, Eat Better, and Tagz Foods, building a strong foothold in India’s growing snacking segment.
