Let’s Game Now Funding: Raises ₹30 Crore to Expand ISGL
- Let’s Game Now has raised ₹30 crore in a funding round co-led by Anand Mahindra and Bestvantage Investments
- The funding will be used to accelerate the Indian Super Gaming League (ISGL), Let’s Game Now’s flagship franchise-based esports initiative.
- Let’s Game Now says it has reached more than 50 million people and organised over 2,000 events, although these figures are company-reported.
Gaming and esports company Let’s Game Now has raised ₹30 crore in a funding round co-led by industrialist Anand Mahindra and Bestvantage Investments, with participation from a UAE-based family office, according to the company.
The fresh capital will be used to accelerate the development of the Indian Super Gaming League (ISGL), Let’s Game Now’s flagship esports initiative. The league is designed around a franchise-based format, with organised competition, city-level qualifiers and pathways for emerging esports players.
Anand Mahindra’s investment also brings his experience with sports league models into the esports sector. Mahindra has previously been associated with the development of the Pro Kabaddi League and the Global Chess League. In the latest investment announcement, he said the Indian gaming community needs a more structured competitive ecosystem.
About Let’s Game Now
Founded in 2018, Let’s Game Now operates a gaming and esports platform connecting brands, gamers and tournament organisers. Its activities include online competitions, offline gaming events, gaming communities and live broadcasts across South Asia and Southeast Asia.
The company says it has achieved a cumulative reach of more than 50 million, organised over 2,000 events and served more than 30 clients across 18 countries. These figures are company-reported and have not been independently audited.
The company has also developed gaming initiatives and products, including its own mobile games. Its website describes a community of more than 1 million gamers and highlights partnerships with brands including PlayStation, AMD, RedGear, Bundesliga and Acer.
Let’s Game Now’s main focus is now the Indian Super Gaming League. Announced in March 2026, ISGL was positioned as a franchise-based national esports competition aimed at creating a more organised structure for competitive gaming in India.
The inaugural format features eight teams competing across five gaming titles, preceded by a nationwide qualifier circuit. The founding lineup includes Mumbai City FC, FC Goa, Chennaiyin FC, Kerala Blasters FC, Inter Kashi, Puneri Paltan, Bangalore Bhargavas and Andhra Agneyas.
The 2026 season has since moved into city-level competition. The official ISGL website lists six cities in its Road to Glory programme and a ₹50 lakh total prize pool across the competitive titles.
What’s Next for Let’s Game Now?
The new funding will be used to accelerate ISGL and strengthen the infrastructure around organised esports competition in India.
The league is intended to move beyond individual tournaments by creating recurring competition, established teams and a more defined pathway for players. The model also creates roles around esports beyond players, including coaching, analysis, content, production and event operations.
ISGL’s 2026 season includes competitive titles such as Chess, EA Sports FC 26, Cricket 26 and Call of Duty Mobile, alongside other league titles. The official league platform currently lists six cities involved in its qualifier programme and a ₹50 lakh prize pool.