Jasprit Bumrah Invests in D2C Luggage Brand Uppercase

Indian cricketer Jasprit Bumrah has made an undisclosed investment in the Mumbai-based direct-to-consumer luggage brand Uppercase.

Bumrah, who has been the brand ambassador for Uppercase since its inception, will also co-create a new product line that includes luggage, backpacks, and gym bags designed specifically for sportspersons.

A portion of the profits from these products will be shared with Bumrah, according to a press release from the company.

Sharing his motivation, Bumrah said,

 “I have always admired uppercase’s ethos of creating environmentally friendly bags from recycled materials — a mission that strongly resonates with both my wife and me. By choosing to invest in uppercase, I feel proud to be part of a movement that aligns with my values and aspirations for a more sustainable planet.”

Founded in 2021 by Sudip Ghose, Uday Sodhi, Arnob Mondal, Dheeraj Goyal and Nidhi Rajora, Uppercase offers a wide range of eco-friendly travel products.

The collection includes backpacks, trolley bags, duffle bags and shoulder bags, all crafted from recycled materials using sustainable manufacturing practices.

The company recently raised $9 million in a Series B funding round led by Accel. It currently sells its products at 1,600 retail points across India and plans to expand to 4,000, aiming to capture a significant share of India’s ₹10,000 crore backpack market.

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Uppercase has witnessed strong growth, with revenue from operations jumping to ₹62.2 crore in FY24 from ₹10.7 crore in FY23.

Most recently, global footwear brand Skechers announced the signing of Bumrah as part of its expanding roster of cricket athletes. His increasing association with lifestyle and performance-driven brands highlights his growing influence beyond the pitch.