Spiritual wearables brand Japam secured an investment of ₹1.5 crore on Shark Tank India, with Namita Thapar and Varun Alagh backing the company at a ₹150 crore valuation.
Founded in December 2022 by Ritoban Chakraborty, Japam operates in the spiritual products segment, offering Rudraksha, energy stones, karungali products, and spiritual jewellery. The brand positions itself on authenticity and transparency, with a structured quality control process that includes multi-lab testing, batch test reports, spectroscopy, UV testing, and microscopic examination before products are scaled for manufacturing.
Japam reported strong traction, with a community of 2.1 lakh followers on Instagram and a customer base of over 12 lakh users. As part of its trust-building initiatives, the company distributes 12,000–13,000 free Rudrakshas every month.
On the financial front, Japam recorded ₹88 lakh in net sales in FY23, which grew to ₹12 crore in FY24 and further to ₹18 crore in FY25, with an EBITDA of ₹2.46 crore. The company operates with approximately 20% cost of goods sold, 80% gross margins, and 40–45% marketing spend.
The brand currently manages a portfolio of over 250 SKUs, with Rudraksha contributing 40% of total revenue, while energy stones, karungali, and spiritual jewellery account for the remaining 60%. Japam is targeting ₹60 crore in revenue in FY26, with a projected 20% EBITDA margin.
On the show, Chakraborty sought ₹1.5 crore for 1% equity. After negotiations, Namita Thapar and Varun Alagh closed the deal with an offer of ₹1.5 crore for 1% equity along with a 1% royalty until the investment is recovered.
The company plans to use the fresh capital to strengthen brand presence, expand its product range, and scale manufacturing operations.
