Beyoung, a popular Indian fashion e-commerce brand, has announced its entry into the Middle Eastern market through a strategic partnership with Noon.com, a leading e-commerce platform in the region.
This move is aimed at expanding Beyoung’s presence in the UAE, Saudi Arabia, and Egypt, as part of its broader international growth strategy.
“We are thrilled to introduce Beyoung to the Middle East to cater to everyday fashion needs,” said Shivam Soni, co-founder of Beyoung to source. “We ardently believe that the UAE has a large, untapped market of consumers who require value for money and premium fashion, and we’re excited to connect with them. This paves the way for us to reach the global mass market, including the untapped Tier 2, 3, and 4 cities. Ultimately, our goal is to make everyday fashion accessible to everyone, everywhere.”
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About Beyoung:
Beyoung, which was founded in 2018 by Shivam Soni, is known for its youth-centric collection of clothing and accessories.
The brand’s partnership with Noon will allow it to tap into the growing demand for affordable and stylish fashion in the Middle East, leveraging Noon’s established platform that provides a seamless shopping experience with fast delivery and flexible payment options.
The brand aims to open 300 stores globally over the next three years and targets INR 350 crore revenue in 2025.
Co-founder Shivani Soni emphasized the brand’s focus on delivering fashionable yet affordable clothing: “We are focusing on aspirational, affordable, and convenient fashion for the mass market,” she told India Retailing. This approach aligns with Beyoung’s vision of offering value-for-money fashion to a wide range of consumers in both India and international markets.
Beyoung has experienced significant growth since its inception, reporting an annual recurring revenue of Rs 200 crore for the 2024 financial year. The company is backed by the Royal Family of Nahyan and aims to achieve a Rs 600 crore turnover by 2027.
The company’s success in India, with recent store openings in cities like Udaipur, Bhilwara, Kota, and Lucknow.
With the backing of Noon.com and its ambitious international expansion plans, Beyoung is poised to make a significant impact in the Middle Eastern fashion market.
