HyugaLife Raises Rs 100 Crore in Series A Led by IvyCap Ventures

Health and wellness commerce platform HyugaLife has raised ₹100 crore in a Series A funding round led by IvyCap Ventures.

The round also saw participation from First Bridge Fund, along with investors including Vikram Gupta, Ashish Wadhwani, Vishal Gupta, and K.K. Rathi.

The Mumbai-based startup plans to utilise the fresh capital to expand its omnichannel presence, including the launch of dark stores for faster fulfilment, strengthening its offline retail footprint, and enhancing its AI-led recommendation engine.

Founded by Sachin Parikh, Anvi Shah and Neehar Modi, HyugaLife operates a curated D2C marketplace for health supplements, proteins, vitamins, and wellness products. The platform focuses on addressing trust and authenticity concerns in India’s fragmented nutraceutical market. 

HyugaLife, operated by parent company Pratech Brands (which also owns healthcare brand Inaari), has positioned itself around verified sourcing and transparency, partnering directly with brands to offer authenticated products through its trust-led quality framework.

Notably, the platform has also attracted strategic backing from Bollywood actor Katrina Kaif and cricketer KL Rahul.

The platform currently lists over 10,000 products across multiple health and nutrition categories and works with a wide range of wellness brands spanning sports nutrition, women’s health, weight management, and daily supplements.

As part of its next phase of growth, the company is investing in AI-powered personalisation tools to deliver customised supplement recommendations based on users’ health profiles, fitness goals, and lifestyle preferences.

With India’s wellness and nutraceutical sector witnessing rapid growth, HyugaLife is betting on a hybrid model that combines trusted product discovery, fast delivery infrastructure, offline retail presence, and personalised health intelligence to scale its market presence.