HOOkd, a healthy snacking brand under Buzzinga Eco Foods Pvt Ltd, featured on Shark Tank India, where founders Akul Goel and Dia Goel pitched their “ready-to-eat” baked chicken chips designed to provide a high-protein alternative to traditional snacks.
During the pitch, the founders highlighted the brand’s commitment to nutrition, noting that over 70% of Indians consume some form of meat. HOOkd’s primary ingredient is chicken meat, and their products which include Classic Chicken Chips, Tandoori Chicken Chips, Peri Peri Chicken Chips, and BBQ Chilli Chicken Chips that offers 17g of protein and only 100 kcal per 30g pack.
Entering the Tank, the founders sought ₹50 lakhs for 7% equity, valuing the company at ₹7.14 crores.
Positioned as a premium yet accessible snack, the chips are priced at ₹120 for a 30g pack and ₹40 for a 10g pack. The startup has established a multi-channel presence, making products available on their own website, Flipkart, and Zepto (across 3 cities), as well as in offline retail stores in Dehradun, Delhi NCR, and Hyderabad.
Since starting product development in 2021 and officially launching the brand in May 2025, HOOHkdhas shown promising early traction. After launching in three stores in Dehradun in June 2025, they secured a Purchase Order (PO) of ₹2 lakhs from Quick Commerce in November 2025.
Currently, the brand reports a Monthly Run Rate (MRR) of ₹1.5 lakhs with an impressive Gross Margin of 74%. The company operates with a lean structure, reporting a monthly burn of ₹1.5 lakhs and a monthly salary expense of ₹80,000. Prior to the Tank, the business was entirely bootstrapped.
After discussions regarding the scalability of the meat-based snacking category and the brand’s high margins, Varun Alagh closed the deal by investing ₹50 lakhs for 20% equity, valuing HOOkd at ₹2.5 crores.
