GoKwik Lays Off Around 120 Employees Amid AI-Led Restructuring
GoKwik, has reportedly laid off around 100–120 employees as part of an AI-led restructuring to automate repetitive workflows and improve operational efficiency.
Ecommerce enablement startup GoKwik has reportedly laid off around 100-120 employees as part of an organisational restructuring aimed at increasing operational efficiency through artificial intelligence. According to reports, the workforce reduction took place over the past few weeks and impacted multiple functions, with customer onboarding, implementation, operations, and parts of the technology team seeing the highest number of job cuts.
Sources familiar with the development said the restructuring is part of GoKwik’s broader strategy to automate repetitive workflows using AI while streamlining operations. The company had not responded to media queries at the time of publication.
Founded in 2020 by Chirag Taneja, Vivek Bajpai, and Ankush Talwar, GoKwik provides AI-powered ecommerce enablement solutions that help D2C brands and online merchants improve checkout conversion, reduce return-to-origin (RTO) losses, automate customer engagement, and increase online sales.
The New Delhi-based startup serves more than 15,000 merchants globally through a commerce platform comprising products such as KwikCheckout, RTO Protection Suite, KwikPass, KwikShip, KwikEngage, and KwikAds.
The company’s platform uses merchant and shopper data to optimise checkout experiences, detect high-risk cash-on-delivery orders, enable passwordless logins, automate WhatsApp-based customer engagement, and streamline fulfilment operations. Over the past two years, GoKwik has also expanded its product portfolio through strategic acquisitions. In late 2024, it acquired Shopify returns management platform Return Prime to strengthen its post-purchase commerce offerings, following its earlier acquisition of conversational commerce startup Tellephant.
The restructuring comes less than a year after GoKwik raised $13 million in a funding round led by RTP Global, with participation from Peak XV Partners, Z47, and Think Investments. At the time, the company said it would use the capital to expand its integrated ecommerce software suite and strengthen AI-led commerce solutions. To date, GoKwik has raised approximately $68 million in funding from investors.