Breakfast-focused D2C brand GOAT Life has raised ₹1.6 crore in an extended pre-seed funding round, adding to the ₹1.1 crore it had secured earlier.
The extension was led by D2C Insider Super Angels, with backing from Consumer Collective by Atrium and angel investors including Vikram Ahuja, Akash Gupta, and Dhruv Kohli.
The fresh capital will be deployed to strengthen GOAT Life’s presence on quick-commerce platforms such as Blinkit and Swiggy Instamart, introduce new product variants, and scale up supply chain capabilities.
Founded in 2023 by Yash Kalra, the Kota-based startup operates in the ready-to-eat, high-protein oats segment and rebranded from GoOAT in 2025. The brand positions itself as a clean-label breakfast alternative, claiming its products are free from refined sugar, preservatives, and artificial flavours.
GOAT Life reported a sharp jump in monthly revenue from about ₹10 lakh to nearly ₹65 lakh in recent months driven largely by its direct-to-consumer channel, which accounts for roughly 70% of sales.
