New Delhi-based FitFeast, a brand dedicated to high-protein and sustainable snacking, made a remarkable appearance on Shark Tank India Season 4, Episode 49.
Founded by Aditya Poddar, the company offers protein-rich and nutrient-dense snacks across categories such as peanut butter, protein bars, chips, and shakes.
During his pitch, Aditya Poddar sought ₹1 crore for 6.5% equity, valuing the start up at ₹15.38 crore.
The founder claimed that with unique flavors like mocha, brownie, malai kulfi, mango, and white chocolate, FitFeast sets itself apart in the health food market, aiming to address protein and nutrient deficiencies while offering delicious snacks.
As the Sharks sampled his products, Aman Gupta found the chips unimpressive, while Namita Thapar and Anupam Mittal praised the protein bars.
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Kunal Bahl questioned the packaging’s similarity to other brands, and when pressed by Anupam, Aditya backtracked on admitting to copying a design.
Aditya highlighted growing quick-commerce sales and a pending 3% equity deal with cricketer Axar Patel.
The pitch took a turn when Viraj Bahl offered ₹5 crore for a 51% stake, later suggesting ₹1 crore for 20% equity.
As Aditya explored options, Aman asked, “Do you want to sell or not?” Staying firm on his vision, Aditya declined majority deals, prompting Namita, Aman, and Kunal to step out.
Anupam then offered ₹1 crore for 12.5% equity, cautioning that stepping away to deliberate could change the valuation. As discussions continued, Anupam and Viraj teamed up, revising their offer to ₹1 crore for 16% equity.
Aditya attempted to negotiate for 11%, but Anupam remained firm, calling their partnership a “powerhouse combination.” After intense negotiations, the deal closed at 18% equity.
