Finfinity raises $2.4 million in seed round
The startup plans to reach 10 million users over the next 18 to 24 months and expand across lending categories.
Finfinity, a digital platform for loan discovery and comparison, has raised $2.4 million in seed funding from investors led by Mankind Pharma Promoter’s Family Office.
The round also saw participation from Vi-John Group, Sanjay Singhvi, Bavadeep Reddy, Malani Ventures, Gurshant Singh Bhatia, Sunny Bhatia, Upkaran Singh Chawla, Harbir Dhingra, and employees of the company.
The company said it will use the fresh capital to strengthen its technology platform, expand lender partnerships, scale distribution, and invest in customer acquisition and brand building.
Started in 2023 by Pradeep Chauhan, Mohit Jain, and Vijay Kadam, Finfinity operates from Mumbai as a lending marketplace that lets users evaluate loan offers from different financial institutions. Its model is built to help borrowers choose suitable credit options with greater clarity, while helping lenders reach more relevant customers.
The startup focuses on building transparent and personalised borrowing journeys through technology integrations with banks and NBFCs. These integrations are aimed at enabling real-time data exchange, sharper risk assessment, and quicker lending decisions.
Finfinity said it plans to reach 10 million users over the next 18 to 24 months and expand across lending categories, while also increasing its presence in the mortgage segment. The company is also working on embedded credit offerings by integrating lending into high-intent customer journeys through partnerships.
The platform is building a broader financial well-being layer that allows users to discover, compare, and access credit through real-time, AI-led recommendations, with the goal of simplifying borrowing and improving consumer decision-making.