Peanut butter powder brand MYPB made waves on Shark Tank India when founder Pujan Jayantibhai Kachhadia pitched his health-focused alternative to traditional peanut butter.
The startup, based in Amreli, Gujarat, a top groundnut-producing district, offers 100% peanut powder with 85–90% less fat, three times fewer calories, and double the protein of regular peanut butter.
MYPB has grown rapidly since its launch in August 2023, recording ₹5.5 lakh in sales in its first year and leaping to ₹81 lakh in FY 2024-25, with ₹60 lakh already in revenue for the current year.
Its cold-pressed “defatting technology” ensures nutrient-rich, mixable powder, which can be turned into a creamy spread or used in smoothies and baking.
On the Tank, Pujan walked the Sharks through the 6-step production process, local sourcing advantages, and the brand’s tiered support model for distribution partners.
The health-first positioning and strong early traction caught the attention of Varun Alagh, Namita Thapar, and Vineeta Singh, who joined forces to make a joint offer. After negotiations, the deal was sealed at ₹70 lakh for 15% equity, valuing MYPB at ₹4.67 crore.
The investment will help MYPB scale its production, expand distribution across India, and further strengthen its presence in the health-conscious FMCG segment. With the Sharks backing the brand, MYPB is set to reach more fitness enthusiasts and home bakers looking for a nutritious peanut butter alternative.
