Portfolio management firm Elever has secured $1.1 million in a pre-Series A round led by Brand Capital, the strategic investment arm of The Times of India Group. Other participants include CXOs of global companies, existing investors, and promoters.
This funding brings Elever’s total capital raised to $4 million to date.
The fresh funds will be deployed to scale its PMS business, enhance brand visibility, and deepen investor engagement, the company said in a statement.
Founded in 2020 by Anshul Sharan, Karan Aggarwal, Ram Subramaniam, and Santosh R, the Bengaluru-based wealth-tech platform is a SEBI-registered investment advisor and PMS provider.
Elever offers a hybrid robo-advisory service, focusing on goal-based investing for both retail and corporate clients, using a quantitative, rule-based, factor investing approach to minimise bias and deliver risk-adjusted returns.
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In July 2025, the company launched FactorCapro PMS, designed to offer monthly income and capital protection, with a particular focus on retirees and conservative investors. Currently managing assets worth around ₹37 crore, Elever is targeting ₹1,000 crore in AUM within two years.
With India’s wealth management market projected to double from $1.1 trillion in FY24 to $2.3 trillion by FY29, Elever sees strong demand for customised, data-driven portfolio solutions.
