Damroo secures Rs 5 Cr strategic investment from Hindustan Times
Damroo, an artist-first music platform offering regional audio streaming, indie music distribution, and creator growth services through both B2C and B2B models.
Damroo has secured a strategic investment of Rs 5 crore from Hindustan Times as it looks to strengthen its presence in India’s independent and regional music ecosystem.
The company said the fresh capital will be used to expand its technology infrastructure, grow its creator network, strengthen regional music discovery initiatives, and scale its content catalogue while enabling new monetisation and fan-engagement opportunities for artists.
Founded in 2021 by Ram Mishra, Damroo operates as an artist-focused music platform offering streaming, digital distribution, publishing support, royalty management, audience growth solutions, and creator monetisation services. The startup primarily works with independent, regional, and vernacular artists across India.
Ram Mishra brings more than two decades of experience across the music and entertainment industry, having previously held leadership roles at companies including Times Music, Zee Entertainment, Music Today, and Saregama before founding Damroo.
The Mumbai-based startup is building a full-stack ecosystem aimed at addressing major challenges faced by independent musicians, including discoverability, distribution, revenue generation, and long-term career sustainability.
Damroo currently provides services such as digital music distribution, publishing administration, YouTube growth management, artist marketing, collaboration support, royalty collection, A&R guidance, and financial assistance for content production.
The platform also assists artists in joining publishing bodies such as Indian Performing Right Society (IPRS), helping creators access structured royalty streams and long-term publishing revenues.