Chennai-based home-cooking startup Cookd has raised ₹16 crore in a Pre-Series A funding round led by Spring Marketing Capital, with participation from Eternal Capital, Sun Icon Ventures, and PeerCheque.
The company plans to use the capital to deepen its footprint in Tamil Nadu and expand into Kerala and Andhra Pradesh, where it already sees strong audience engagement.
Founded in 2020 by Aathitiyan V.S., Cookd is a digital-first food brand that blends content with commerce. While it gained early traction through its widely popular cooking videos, Cookd also offers a growing portfolio of consumer products including biryani kits, cooking pastes, spice blends, masalas, and ready-to-use recipe kits.
Also Read | Divine Hindu Raises ₹1.56 Cr in Seed Funding Round
The brand has built a community of over 6 million followers across YouTube, Instagram, and Facebook, clocking 150–170 million monthly views. Its retail distribution is growing rapidly, with Cookd’s products now available in 1,600+ offline stores.
Cookd’s content-to-commerce model has been central to its success, particularly in differentiating its offerings in a saturated market.
