Confluxe, a technology-enabled platform designed to help global fashion and lifestyle brands expand into India, has raised $1.6 million in a pre-seed funding round led by Wavemaker Partners, with participation from Kriscore Capital.
The newly raised capital will be used to secure initial brand partnerships, strengthen the company’s technology and data infrastructure, and grow its core team across brand operations, commerce, and growth functions.
Founded by former Myntra and AJIO executive Rajesh Narkar and Louis Coucke, previously associated with H&M India, Confluxe aims to simplify how international brands enter and scale in the Indian market.
The platform is designed to address a structural challenge in India’s fashion and lifestyle sector, where rising consumer demand for global brands contrasts with the complex and resource-intensive process required for foreign brands to establish local operations.
Confluxe positions itself as an operating layer between global brands and the Indian market, offering services such as market entry strategy, digital commerce management, data-driven merchandising, and access to a localized “Make in India” supply chain.
Based in Bengaluru and Mumbai, the startup plans to initially focus on onboarding its first brand partners while building the technological and operational foundation needed to support their growth in India.
By integrating digital commerce, supply chain capabilities, and market insights, Confluxe aims to help international brands build a scalable and capital-efficient presence in the country.
