Bengaluru-based D2C kids essentials brand Basil has raised $2 million in a pre-Series A funding round led by Prime Venture Partners, with participation from existing investors Appreciate Capital and IIMA Ventures.
The round comes nearly two years after the startup raised ₹3.6 crore in a seed round in February 2024, co-led by IIMA Ventures and Appreciate Capital.
The fresh capital will be used to expand into new categories such as bags and water bottles, strengthen its supply chain, and hire across leadership and product teams as the brand scales its presence in India’s growing kids’ consumer market.
Founded by Harini Rajagopalan and Mahesh Muraleedharan in 2024, Basil operates an online, multi-category kids essentials platform that began with bento lunch boxes and insulated food jars.
The brand has since expanded its portfolio and now serves over 1.5 lakh families across more than 20,000 pincodes in India.
The company reported an annual recurring revenue (ARR) of ₹36 crore, marking a fivefold growth within two years of launch, and is targeting ₹100 crore in ARR by FY27.
Basil follows an asset-light model, working with manufacturing partners across India, China, and Southeast Asia, while leveraging its in-house Consumer Lab to drive product design based on parent feedback. The startup also holds multiple industrial design patents.
