Anmasa, a direct-to-consumer (D2C) grocery startup, has secured $1.1 million in a pre-seed funding round co-led by Snow Leopard Technology Ventures, Veltis Capital, Blume Ventures, and Indigram Lab, alongside participation from angel investors.
The fresh funds will be used to scale operations and expand product categories in India’s highly competitive staples market, the company said in a press release.
Anmasa also plans to set up 10 new outlets and microprocessing centers across Delhi-NCR by the end of the current quarter.
Founded in 2024 by Yatish Talvadia (former founder and CEO of Milkbasket) and Shailendra Upadhyay (founder of Veggie India), Anmasa focuses on freshly processed kitchen essentials such as cold-pressed flours, wood-pressed oils, spices, and dry fruits.
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The startup operates on an omnichannel model, running an experiential store in Gurugram alongside offering 90-minute online deliveries.
According to co-founder Yatish Talvadia, the company’s strategy centers on expanding distribution within staples and “restoring transparency in the food ecosystem through stores.” He noted that many customers prefer to build trust through in-store experiences before shifting to online orders, guiding Anmasa’s integrated tech and retail approach.
