AI-powered music creation platform Soundverse AI took the spotlight on Shark Tank India, where founders Sourabh Pateriya (CEO) and Riley Williams (CTO) shared how they are building a creator-first and ethical alternative in the rapidly evolving AI music ecosystem.
During the pitch, the founders shared that Soundverse AI was launched in January 2024 as an AI assistant for music and content creation, designed to give creators deeper control over how songs are generated, edited, and refined.
They highlighted a key industry concern: many AI music tools are trained on copyrighted tracks without authorisation and offer limited creative flexibility. Soundverse aims to solve this by training its foundation model exclusively on licensed data from artists, labels, and publishers, ensuring legal compliance while protecting creator rights.
Entering the Tank, the founders sought ₹1.35 crore for 1.5% equity, valuing the company at ₹90 crore.
The founders demonstrated Soundverse’s growing suite of AI-driven tools, which includes full song generation, editing and modification of existing tracks, and a dedicated Soundverse Agent to support end-to-end creative workflows. One of the platform’s standout features is “Sharks’ Suggestions,” which allows users to guide the AI using mood and style descriptors such as Hans Zimmer, Excited, or Charm. They also pointed to industry credibility, including a professional connection to Ash Pournouri, a judge from Swedish Idol.
Sharing traction metrics on the show, the founders revealed that Soundverse AI has crossed 25 lakh users (2.5 million) since inception, with around 1.7 lakh monthly active users as of May 2025. The platform is currently accessible via its website, the Apple App Store, and the Google Play Store.
Revenue growth, as shared during the pitch, accelerated significantly toward the end of 2025. Monthly revenues increased from ₹11 lakh in September 2025 to ₹13.5 lakh in October, before jumping sharply to ₹86 lakh in November.
Earlier in the year, revenues had grown steadily from ₹5.5 lakh in June 2025 to ₹9.5 lakh by August. Soundverse follows a subscription-led model, offering three monthly plans Creator (₹150), Pro (₹350), and Max (₹999) and currently operates at a monthly burn of around ₹15 lakh.
Looking ahead, the founders shared ambitious targets, aiming to reach ₹8–10 crore in ARR within the next 6–12 months.
After discussions, Namita Thapar closed the deal by investing ₹1.35 crore for 5% equity, bringing Soundverse AI’s valuation down to ₹27 crore.
Prior to its Shark Tank appearance, Soundverse AI was entirely bootstrapped, making Namita Thapar’s investment its first external funding.
