Agilitas Sports brings onboard Anushka Sharma as investor and strategic partner
Previously, Virat Kohli also invested around Rs 40 crore in the startup and entered into a long-term partnership as investor, shareholder, and brand collaborator.
Sportswear startup Agilitas Sports has onboarded Anushka Sharma as an investor and strategic partner as the company sharpens its focus on India’s fast-growing athleisure and wellness market. Financial details of the transaction were not disclosed.
As part of the partnership, Anushka Sharma has acquired a minority stake in the company and will co-create One8 Yoga, a yoga-focused activewear category under the One8 brand. The new product line is scheduled to launch on June 21, coinciding with International Day of Yoga.
Founded in 2023 by former Puma India Managing Director Abhishek Ganguly along with former Puma executives Atul Bajaj and Amit Prabhu, Agilitas operates as a vertically integrated sportswear company spanning product design, manufacturing, distribution, and retail.
The development follows Agilitas’ acquisition of One8 last year. As part of that transaction, Virat Kohli invested around Rs 40 crore in the startup and entered into a long-term partnership as investor, shareholder, and brand collaborator.
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Over the past two years, the company has expanded its manufacturing and retail footprint through acquisitions and strategic partnerships. Agilitas acquired footwear manufacturer Mochiko Shoes in 2023 and currently holds the long-term licence rights for Lotto across India, South Asia, Australia, and South Africa.
Earlier this year, the startup also launched Sportsyard, a multi-brand sports retail chain aimed at offering consumers a broad range of sportswear and athleisure products under one roof.
Agilitas’ latest move comes amid rising consumer demand for fitness, wellness, and lifestyle-focused apparel in India. Industry estimates project the country’s athleisure market to witness strong long-term growth, driven by increasing health awareness, premiumisation trends, and growing adoption of activewear beyond fitness use cases.
The company competes with brands such as Puma, Nike, Adidas, and emerging homegrown activewear players in the premium sportswear segment.