Travel is no longer just a luxury now but a lifestyle, and the luggage you carry says as much about you as your passport. Over the past few years, India has witnessed a homegrown revolution in the travel gear segment. With Millennials and Gen Z exploring the world in droves—be it for work, leisure, or digital nomadism—the demand for sleek, functional, and homegrown luggage has skyrocketed.
Gone are the days when Indian travelers relied only on international labels. Today’s market is buzzing with innovative Indian luggage brands that blend global design sensibilities with the practical needs of Indian travelers.
Market Snapshot:
- The Indian luggage market stood at ₹21,000 crore (≈ $2.5 billion) in 2023.
- Projected to grow at a 12% CAGR to ₹37,000 crore (~ $4.4 billion) by 2028.
- Hard‑shell trolleys and cabin bags are surging, driven by younger consumers, even as soft luggage (backpacks, duffles) holds steady.
- Direct‑to‑consumer (D2C) brands are winning favor for on‑demand customization, seamless e‑commerce experiences, and authentic storytelling.
From tech‑enabled suitcases and eco‑friendly materials to minimalist trolleys and vibrant design‑led collections, homegrown names are challenging legacy players.
Top luggage brands in India
Mokobara
Founded in 2020 by Sangeet Agarwal and Vidit Bhargava, Bengaluru‑based Mokobara was born out of frustration with bland, low‑functionality suitcases.
The founders set out to merge utility with minimalist design for young urban travelers. Their flagship “Cabin Pro” hard‑shell trolley and “Everyday Backpack” both sport German polycarbonate shells, TSA‑approved locks, USB charging ports, and smart internal compartments—features that have made them favorites among Gen Z and Millennials.
Mokobara has raised $6.5 million in a Series A led by Sauce VC and Saama Capital and reported ₹40 crore in FY 23 revenue, with plans to double that by FY 25.
Shop here – https://mokobara.com/
Uppercase
Founded in 2021, Uppercase is a Bengaluru-based luggage brand built by Sudip Ghose, Uday Sodhi, Arnob Mondal, and a team of experienced co-founders.
With a vision to blend high-performance travel gear and eco-conscious materials, uppercase creates products that meet global standards while minimizing environmental impact. Its offerings—like the Topo Trolley, Uppercase JFK, and Bullet Trolley Bag—combine aesthetic edge with thoughtful utility.
Since launch, uppercase has raised $19.6 million across 5 funding rounds, backed by institutional investors including Sixth Sense Ventures, Accel, and Enam Holdings, along with angel investors like Neeraj Agarwal.
In FY24, the brand reported a 5.8X revenue growth, rising from ₹10.7 crore in FY23 to ₹62.2 crore, while reducing losses by over 19%. At its core, uppercase challenges the idea that travel gear is purely functional. Each product is designed to be a statement—fashion that moves with you.
Shop here – https://uppercase.co.in/
Assembly
Launched in October 2019, Assembly is a homegrown luggage brand in India founded by Mohit Garg (CEO and Co-Founder) and Aditya Khanna (Co-Founder), offering premium luggage, trolley bags, suitcases, and backpacks that combine aesthetics with functionality.
Assembly’s lineup includes products like the Rover Trolley Backpack, Cabin Hard Luggage, and the Stark Pro bag, which features 100% polycarbonate, an aluminium trolley, wheels, and an external laptop compartment—bridging soft and hard luggage into one versatile solution.
Assembly has raised $2.48 million across three funding rounds, including a $2.1 million Series A in December 2023 led by Prath Ventures and supported by 36 investors. The brand counts 18 institutional investors—such as Blume Ventures and Angel List—and 24 angel investors among its backers.
As of March 31, 2024, Assembly has clocked ₹18.5 crore in annual revenue, reinforcing its position as a rising force in India’s premium luggage segment.
Shop here – https://assemblytravel.com/
VIP Bags
Founded in 1968 by Dilip Piramal, VIP Industries is India’s largest luggage manufacturer and a globally recognized name in travel gear. Headquartered in Mumbai, it is the world’s second-largest and Asia’s largest luggage maker, offering products built for performance, innovation, and style.
With 8,000+ retail outlets across India and a presence in 50 countries, VIP has a strong domestic and international footprint. Its youth-focused brand Skybags contributes 33% of overall revenue, while the 2004 acquisition of UK-based Carlton strengthened its premium global offerings.
The company has raised $165 million across five funding rounds, with a $150 million Series C round in November 2018 as its largest.
Shop here – https://vipbags.com/
Nasher Miles
In 2016, siblings Shruti, Lokesh and Abhishek Daga launched Nasher Miles in Mumbai to shatter the “plain suitcase” mold.
Their vibrant collections—Silicon Valley, Istanbul, Antwerp, The Line—pair bold colors with practical features.
Backed by four funding rounds totaling $5.96 million (latest: $4 million seed led by Singularity AMC, July 2024), Nasher Miles recorded ₹168 crore revenue in FY 24.
Its USP? Covetable design at accessible price points, powered by storytelling that resonates on social media.
Shop here – https://nashermiles.com/
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Arista Vault
Founded in 2018 by Krishan Singh, Pratyush Mahendra, Purvi Roy, Sarojini Gupta and Atul Gupta in Gurugram, Arista Vault is India’s first smart‑luggage brand.
Its product line includes biometric‑lock suitcases, GPS‑enabled wallets, and anti‑theft backpacks with real‑time tracking.
The company raised an undisclosed Seed round on August 4, 2022, from Pontaq and Mainstage Hub.
The brand’s focus on embedded technology—fingerprint locks, location alerts, alarm systems—answers modern concerns about safety and convenience on the move.
Shop here – https://aristavault.com/
Safari Bags
Founded in 1974 as a partnership firm by Sudhir Jatia, Safari Industries is one of India’s most trusted luggage brands, offering a wide range of durable and stylish travel solutions.
Safari’s extensive product lineup includes TSA Lock Trolley Bags, Hard and Soft Trolley Bags, Anti-Theft Trolley Bags, suitcases, and backpacks—each designed to cater to diverse travel needs.
Safari Industries raised ₹229 crore (approximately $27 million) in fresh funding from Lighthouse’s fourth alternative investment fund (AIF).
What sets Safari apart is its commitment to quality and longevity. Built to last, Safari products are engineered for durability and ease of use, offering travellers a reliable companion that balances performance with affordability.
Shop here – https://safaribags.com/
Fur Jaden
Founded in 2015 by Karishma Bansal and Sahil Rajesh Bansal, Fur Jaden is a Mumbai-based luggage brand startup that blends youthful design with timeless luxury.
Inspired by admiration for elite aesthetics and travel, the founders set out to craft signature travel pieces that are vibrant, fashion-forward, and a celebration of sophistication. The brand’s ethos is clear—premium quality or nothing.
Fur Jaden’s product portfolio features stylish travel gear such as “The Voyager,” “The Aviator,” and “The Wayfarer,” each designed for today’s aspirational and design-conscious traveler.
The brand raised a total of $1.1 million in funding in a single Seed round held on April 2, 2025. This round saw participation from two investors—Gruhas Collective Consumer Fund and Glance—with Gruhas being the lead institutional backer. Fur Jaden is also supported by six angel investors, including Dino Morea.
As of March 31, 2024, Fur Jaden reported an annual revenue of ₹33.8 crore.
Shop here – https://www.furjaden.com/
Aulive
Founded in 2017 by Yashraj V Rathor and Wamika Shekhawat, Aulive is a conscious lifestyle and travel gear brand that champions innovation, ethical sourcing, and cruelty-free design. With a strong belief in style without compromise, Aulive embraces plant-based leather alternatives, ensuring that each product is crafted with care for long-term use.
The brand’s offerings include unique pieces like the Vintage Spinner, reflecting both functionality and aesthetic appeal rooted in sustainable values.
Aulive has not raised any external funding rounds yet and continues to operate as a bootstrapped venture.
What sets Aulive apart is its commitment to cruelty-free, plant-based materials, offering eco-conscious consumers a genuine alternative to traditional leather, without sacrificing sophistication or durability.
Shop here – https://www.aulive.in/
EUME
EUME is founded in 2018 by Sanjay C Parekh, Naina Parekh and Pranay Parekh based in Mumbai. Built with the vision of premium build, effortless carry, and smart travel design, EUME positions itself as a customer-first brand with easy returns and exchanges.
The brand offers a variety of luggage options including Cabin, Check-in, and Trunk models—each crafted for utility, durability, and contemporary appeal.
It has raised a total funding of $5.23M over 3 rounds. The latest funding round was a Series A round on May 22, 2025 for $2.94M.
Annual revenue of EUME is ₹19.4Cr as on Mar 31, 2024.
Shop here – https://eumeworld.com/
F Gear
F Gear based in Bengaluru, founded in 2008 by Anshul Jindal and Ruchi Jindal.
Established with a passion for quality craftsmanship and innovative design, F Gear has grown into a leading name in the world of backpacks and luggage. The brand’s mission is to provide reliable, fashionable, and functional travel companions that enhance every journey.
Its product lineup features popular models such as Bastion and Aegis, offering options for both urban professionals and outdoor adventurers alike.
To date, F Gear has not raised any funding rounds.
Shop now – https://www.fgear.in/
Nappa Dori
Nappa Dori, founded in 2010 by Gautam Sinha pays tribute to traditional Indian values while seamlessly integrating modern interpretations of style, material, and workmanship, making it a distinctive name in the contemporary design and fashion landscape.
Its product variety includes thoughtfully crafted models such as Rover, Steamer, and Trucker, each reflecting the brand’s refined aesthetic and dedication to quality.
The startup generated a revenue of ₹29.9 Cr for the financial year ending on Mar 31, 2024.
What sets Nappa Dori apart is its meticulous craftsmanship and a design approach deeply rooted in Indian heritage.
Shop here – https://www.nappadori.com/
Where India’s Luggage Journey Is Headed
As India’s travel culture evolves, so do the bags we pack for our journeys. The rise of homegrown luggage brands in india is not just about offering travel gear—it’s about redefining lifestyle aspirations, design values, and cultural identity. These startups are tapping into a generation that craves personalization, innovation, and Instagram-worthy aesthetics with every product they buy.
The travel industry in India is projected to reach a market size of $125 billion by 2027, according to the Ministry of Tourism. With affordable flights, a growing middle class, and an always-on digital culture, Gen Z and Millennials are taking more trips than any previous generation, whether it’s weekend getaways, workations, or solo soul-searching adventures.
What’s fueling their choices isn’t just durability—it’s design, sustainability, and storytelling. They want luggage that sparks conversations, doubles as a fashion accessory, and mirrors their mindful lifestyle. And homegrown Indian brands are listening—and delivering.
As global supply chains get leaner and local preferences take center stage, these 12 trolley bags brands are not just catching up with international giants—they’re setting the pace for how India travels. Because in today’s world, the bag you carry isn’t just about where you’re going—it’s a reflection of where you belong.
