Quick commerce platform KiranaPro has onboarded Indian badminton star PV Sindhu as both an investor and brand ambassador.
While the financial details of her investment remain undisclosed, the company confirmed that Sindhu’s contribution marks the first commitment in its ongoing seed funding round.
According to Tracxn, the brand had previously raised $166,000 in a seed round.
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Beyond lending her name to the brand, Sindhu will play an active role in advancing KiranaPro’s mission to digitize small retailers.
Her presence as the brand’s ambassador during IPL 2025 is expected to significantly enhance KiranaPro’s visibility across India.
Founded in 2024 by Deepak Ravindran and Dipankar Sarkar, KiranaPro equips local kirana stores and supermarkets with technology, offering 10-minute deliveries and flexible revenue models to help them remain competitive in the evolving retail market.
In a recent move, the company acquired hyperlocal grocery delivery service Joper.app, which connects small kirana stores with customers.
As part of her partnership, Sindhu will feature in various digital and traditional media campaigns and sport the KiranaPro logo on her jersey.
