Repeat Gud, a brand dedicated to organic and healthy sauces, made a strong impression on Shark Tank India Season 4, Episode 25.
Founded by Isha Jhawar, the brand aims to revolutionize the condiment industry with its natural, gluten-free, and vegan sauces—free from sugar, preservatives, and artificial flavors.
Isha entered the tank seeking ₹50 lakh for 5% equity, valuing Repeat Gud at ₹20 crore. Highlighting the growing demand for clean-label food products, she positioned her brand as a premium alternative in the market.
During the tasting session, Namita Thapar and Aman Gupta playfully teased Veeba’s founder, Viraj Bahl. “Aap toh iss industry ke gunde ho, yeh aap ne bataya hua hai,” Namita quipped, while Aman jokingly asked if Viraj truly saw himself as the “don” of sauces. Laughing, Viraj reassured Isha, “No matter what, I will help you.”
When Namita questioned the brand’s premium pricing, Isha stood firm. “Veeba is not my competitor,” she asserted with confidence.
Aman Gupta and Viraj Bahl expressed concerns about the fiercely competitive sauce market. While Viraj offered advice, he stepped back due to a potential conflict of interest. Namita Thapar and Kunal Bahl appreciated Isha’s vision but felt the brand was still in its early stages.
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Anupam Mittal, however, saw the brand’s niche appeal and Isha’s determination. He offered ₹50 lakh for 10% equity, valuing Repeat Gud at ₹5 crore post-investment.
Additionally, he proposed an extra ₹50 lakh investment for 5-10% equity if the brand achieved a ₹7 lakh monthly revenue run rate by March 2025.
Isha accepted Anupam’s offer, securing both investment and mentorship.
Founded in 2022, Repeat Gud is a Raipur, Chhattisgarh-based food and beverage brand specializing in organic, health-conscious condiments.
With a commitment to clean ingredients, the brand offers sugar-free, preservative-free, and artificial flavor-free sauces, catering to consumers seeking natural, gluten-free, and vegan options.
