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    Home » Beyond Boundaries: Virat Kohli’s Investment and Business Innings
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    Beyond Boundaries: Virat Kohli’s Investment and Business Innings

    Team CEO VINEBy Team CEO VINESeptember 18, 2023Updated:April 20, 2024No Comments4 Mins Read
    Virat Kohli’s Investment and Business Innings - CEO VINE
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    Virat Kohli, the name that resonates with cricketing excellence, has not only conquered the cricketing world but has also ventured into the fascinating realm of finance and investments.

    Born on November 5, 1988, in Delhi, India, Kohli has risen to become one of the best batsmen in the world, amassing a staggering net worth of INR 1050 crores.

    However, it’s not just his cricketing prowess that contributes to this impressive figure; it’s also his keen eye for investments and business acumen that have propelled him into the league of “world’s highest-earning athletes,” as per a recent report by StockGro, a Bengaluru-based trading and investing platform.

    Virat Kohli’s cricketing journey is nothing short of legendary. With over 25,000 runs in international cricket and the second-most centuries in cricket history, after the iconic Sachin Tendulkar, Kohli has rewritten record books with his remarkable achievements.

    He has also led the Indian cricket team to several historic victories, including the 2011 ICC World Cup and the 2013 ICC Champions Trophy. As the fastest player to reach 25,000 runs in international cricket, Kohli’s impact on the sport is undeniable.

    Intriguingly, Kohli’s success isn’t confined to the cricket field alone. India is currently witnessing a unique trend where athletes are evolving from brand endorsers to active investors in promising startups, and Kohli stands at the forefront of this transition.

    As India’s most valuable celebrity with a brand value of $184 million in 2021, Kohli has been channeling his wealth and influence into the business sector. Notably, his investments extend across diverse sectors, ranging from health and insurance to travel. Let’s delve into some of his notable investments:

    1. Blue Tribe: This plant-based meat startup received investment from both Kohli and his wife, Anushka Sharma. Blue Tribe aims to provide a healthy and environmentally friendly alternative to traditional animal meat.
    2. Sport Convo: At the age of 26, Kohli invested in this London-based social media startup, which aims to bridge the gap between athletes and their fans.
    3. Universal Sportsbiz: In association with Cornerstone Sports LLP, Kohli invested INR 19.3 crores in this fashion startup. Together, they hold a significant stake in the company, underlining Kohli’s commitment to diverse sectors.
    4. Digit: Kohli and Anushka Sharma invested close to $340,000 in this Pune-based insurance startup, contributing to its growth and raising its valuation to $3.5 billion.
    5. Chisel Fitness: Kohli’s own fitness startup, launched in collaboration with Franchise India, reflects his passion for fitness and health. It has expanded rapidly and now owns 30% of the chain of gyms and fitness centers.
    6. Hyperice: Kohli made an undisclosed investment in this wellness startup, marking its entry into the Indian market.

    Kohli’s Startup Brands

    Apart from funding startups, Kohli also owns several startup brands that have made significant strides in their respective sectors. These include:

    1. One8 Commune: A chain of restobars that caters to diverse culinary experiences.
    2. Nueva: A South American-themed fine dining bar and restaurant that brings exotic flavors to India.
    3. Puma One8: A sportswear brand launched in collaboration with Puma, reflecting Kohli’s passion for sports and fitness.
    4. FC Goa: As a co-owner of this professional football club, Kohli contributes to the growth of football in India.
    5. UAE Royals: His ownership of this Dubai-based Tennis team reflects his involvement in promoting tennis in the region.
    6. Bengaluru Yodhas: Kohli also owns a pro wrestling league team based in Bangalore, contributing to the growth of wrestling in India.
    7. Wrogn: His luxury clothing brand and lifestyle brand for kids, Stepathlon Kids, further diversify his startup portfolio.

    He also actively engages in various charitable initiatives and established the Virat Kohli Foundation (VKF) in 2013. The foundation focuses on supporting underprivileged children, providing education, and promoting sports in India.

    Also Read: Success Story – The Rameshwaram Cafe

    While Virat Kohli’s investments and entrepreneurial ventures continue to make headlines, he also enjoys the fruits of his hard-earned success. He owns luxurious properties, including an apartment in Mumbai’s upscale Worli area and a house in Gurugram’s DLF Phase-1 area.

    Kohli’s passion for luxury cars is well-known, and he has owned several high-end vehicles over the years.

    Virat Kohli’s foray into the startup world is part of a larger trend among Indian cricketers. His investments not only provide substantial support to startups but also leverage his popularity and vast reach to add value to them.

    As India’s startup ecosystem continues to thrive, it can expect more noteworthy investments from cricketing icons like Kohli, further strengthening the bridge between the world of sports and entrepreneurship. Virat Kohli’s financial world is not just about the numbers; it’s a reflection of his determination to succeed, both on and off the cricket field, making him an inspiration for aspiring athletes and entrepreneurs alike.

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    Team CEO VINE is a collective of startup-focused writers, brand strategists, and industry experts dedicated to telling impactful stories from India’s entrepreneurial landscape. With deep expertise in business journalism and startup ecosystems, we bring thoughtful, well-researched, and inspiring narratives that spotlight innovation, growth, and vision.

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