India’s leading omnichannel luxury watch retailer, Art of Time, has raised ₹175 crore in a fresh funding round, backed by Mithun Sacheti (CaratLane founder), Siddhartha Sacheti (Jaipur Gems CEO), Girish Mathrubootham (Freshworks founder), and Plutus Wealth Management.
The round included both primary and secondary transactions, bringing the company’s total capital raised to nearly ₹200 crore.
The funds will be used to expand retail presence, launch new categories, enhance inventory and technology, and scale the leadership team. A significant focus will also be on growing the online channel, with digital sales targeted to increase from 15% to 30% over the next two years.
Founded in 2015 by Gaurav Bhatia and Bharat Kapoor, Art of Time has established partnerships with 20 global luxury maisons, including Cartier, Montblanc, Piaget, and Jaeger-LeCoultre, positioning itself as a gateway to international horology in India.
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Currently operating 14 boutiques across Mumbai, Bengaluru, Chennai, and other metros, the company plans to open three new outlets in 2025: its first store in Hyderabad, a mono-brand boutique in Ahmedabad, and a new multi-brand retail concept, Circa, in Noida. Circa will cater to the bridge-to-luxury segment, targeting aspirational professionals earning between ₹50,000 and ₹4 lakh per month.
By combining high-end boutiques with accessible offerings, Art of Time aims to broaden its customer base beyond ultra-affluent buyers while strengthening its position in the luxury watch retail market.
