PlaySuper, a gaming commerce platform that integrates real-world rewards into mobile games, has raised $1 million in seed funding led by Singapore-based gaming VC Chimera.
The round also saw participation from Audacity VC, IAN Capital Fund, and Dhruv Vohra, Managing Director at Meta APAC Emerging Markets.
The fresh capital will be used to strengthen product development, scale brand partnerships, and expand operations across India and Southeast Asia.
PlaySuper aims to provide a sustainable monetization solution for gaming studios while offering gamers aspirational rewards.
Founded in 2024 by Shouradeep Chakraborty (CEO), Upamanyu Chatterjee (COO), and Abhir Das (CBO), PlaySuper operates on a rewards-as-a-service model. Its plug-and-play SDK allows gaming studios to integrate branded rewards—such as gift cards and consumer products—directly into gameplay.
Unlike traditional in-game ads, which often disrupt user experience, or cash rewards, which face regulatory challenges, PlaySuper delivers non-monetary, brand-driven incentives.
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The platform has already achieved $350,000 in monthly GMV, with early partners reporting significant improvements in user retention and monetization.
Positioning itself as the commerce engine for the next generation of mobile gaming, PlaySuper is bridging the gap between players and brands, transforming gameplay into meaningful shopping experiences.
