Trent Ltd, the retail arm of Tata Group and owner of Westside and Zudio, has announced the launch of its new youth-focused fashion label ‘Burnt Toast’, with the first store opening in Bengaluru.
The company said Burnt Toast marks its entry into the youth fashion segment, offering a vibrant, trend-forward, and budget-friendly collection aimed at fashion-conscious young consumers. The debut store spans 2,500 sq. ft. and is located at MM Complex, Banashankari, South Bengaluru.
The collection focuses on contemporary yet accessible designs, catering to global aspirations while maintaining affordability.
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According to Trent, Burnt Toast was inspired by the idea that extraordinary things often emerge from the unexpected, blending casual and curated styles with a sense of fun and connection.
The launch of Burnt Toast follows Trent’s successful formats Westside and Zudio, signaling the company’s intent to deepen its footprint in India’s fast-growing youth apparel market.
