Jewellery startup Nuyug has raised ₹2.5 crore in a pre-seed funding round led by early-stage venture firm AJVC, with participation from strategic angel investors.
The funds will be used to expand sales channels across online and offline formats, broaden the product catalogue to suit diverse cultural and regional preferences, and invest in R&D and design innovation to enhance material quality and durability, the company said in a press release.
Founded in August 2024 by Ankur Dua and Manali Thareja, Nuyug positions itself as a mass-premium jewellery brand bridging the gap between imitation and fine jewellery.
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The company offers skin-safe, gold-toned pieces crafted for weddings, festivals, and social occasions.
Nuyug reports achieving a ₹1 crore annual revenue run rate within eight months, while launching 400+ designs and expanding its reach across its D2C platform and marketplaces like Myntra, Nykaa Fashion, and Amazon.
