Japanese-inspired dining chain Harajuku Tokyo Café has raised $2 million (₹19 crore) in a seed funding round, led by Indian Angel Network (IAN) and Samved VC, with participation from LetsVenture and Capitar Ventures.
The funding will support the brand’s expansion into new cities, strengthen its operations, and build on its recent Mumbai debut at Jio World Drive, BKC.
Founded in 2021 by Gaurav Kanwar, the brand operates in two formats, Harajuku Tokyo Café, a full-service restaurant, and Harajuku Bakehouse, a quick-service outlet. A central kitchen in Delhi NCR helps maintain consistency, speed, and scalability across locations.
Currently, Harajuku runs 7 outlets across Delhi NCR and Mumbai, generating an annual recurring revenue of over ₹30 crore. The company has ambitious plans to grow to 90 outlets in 20 cities and surpass ₹200 crore in revenue by 2027. Letters of Intent have already been signed for new locations in Delhi NCR, Mumbai, Ludhiana, and Chandigarh.
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The café is also venturing into the packaged food segment through its D2C vertical, KoiKoi Essentials, offering ramen kits, sauces, and frozen meals. To preserve authenticity, Harajuku works closely with Japanese chefs Asami Indo and Nariaki Higuchi, while integrating AI-driven inventory systems, loyalty programs, and digital ordering platforms into its operations.
Looking beyond India, Harajuku Tokyo Café is exploring franchise partnerships in the UAE and other international markets, with a vision to evolve into a Japanese lifestyle brand blending dining, retail, and cultural experiences.
