WinZO, the social gaming and entertainment platform, is making a bold move beyond real-money gaming (RMG) with the launch of WinZO TV, a short-format micro drama service, while simultaneously marking its official entry into the U.S. market.
The strategy highlights the brand’s effort to offset the impact of India’s RMG restrictions and evolve into a broader global interactive entertainment company.
The expansion comes on the back of $100 million in funding from marquee investors such as Kalaari Capital, Griffin Gaming Partners, Makers Fund, and Courtside Ventures. With this backing, WinZO is doubling down on content-led experiences, subscription-based monetisation, and international market growth.
Founded in 2018 by Saumya Singh Rathore, Paavan Nanda, and Chanchal Kurele, WinZO today serves 250 million users who engage across more than 100 games in 15 languages, from esports to social gaming formats.
At its core, the company aims to empower Indian developers and take culturally rooted games to audiences worldwide.
WinZO TV marks a significant step in that direction. The platform will feature 1–2 minute serialized micro dramas, where the first few episodes are free and subsequent ones can be unlocked at just ₹2 per episode. This positions WinZO in direct competition with short-format entertainment players such as Flick TV, Kuku TV, QuickTV, Reel Saga, and Eloelo.
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On the global front, WinZO’s U.S. debut is its third international market after Brazil, placing it at the intersection of three of the world’s four largest mobile gaming economies. The company’s growth is underpinned by more than 100 proprietary technology patents, spanning live streaming, real-time game engines, AI-driven vernacular companions, and cybersecurity tools.
Financially, WinZO continues to outperform peers. In FY24, the company’s operating revenue surged 70% year-on-year to ₹1,055 crore, while profit after tax jumped 2.5X to ₹315 crore. In comparison, rivals like Nazara, Zupee, and MPL reported significantly lower growth rates.
