Bengaluru-based kids’ lifestyle brand Famyo has raised ₹4 crore in a seed funding round led by IAN Angel Fund. The round also saw participation from investors including Shivali Vij, Deepank Kumar, Pratik Mathurkar, Uday Sodhi, The Chennai Angels, and Stoffer Norden.
The newly raised capital will be used to develop proprietary IP, expand character design, build influencer and performance-led marketing engines, and strengthen talent across product, growth, and supply chains.
Founded by Karishma Seetharaman and Ritvik Raj, Famyo is positioning itself as India’s answer to global favorites like Smiggle and LEGO. The brand reimagines everyday kid essentials such as blankets, towels, pouches, and school gear into design-first, collectible-led products anchored in original characters and storytelling that resonate with Indian children.
Its products, including glow-in-the-dark blankets, adventure-ready poncho towels, and character-themed accessories, combine playful design with premium quality and safety, bridging the gap between children’s desire for fun and parents’ demand for reliability.
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Over the next 12–24 months, Famyo aims to scale 4x, broaden its IP portfolio, and introduce new seasonal collectible drops and collaborations.
The company has already achieved an annual recurring revenue (ARR) of over ₹12 crore, growing at 40% quarter-on-quarter, with strong emotional connect among both kids and parents.
