Nutrition brand Ace Blend has secured $3.3 million in a pre-Series A funding round led by consumer-focused venture capital firm Fireside Ventures, marking a significant milestone in its mission to reshape India’s supplement market.
The fresh capital will be deployed to expand product development, scale distribution, and strengthen the brand’s presence across both online and offline channels. The company also plans to invest in consumer education initiatives to promote high-efficacy, science-backed nutrition solutions.
Founded in 2018 by Shivam Hingorani, Mumbai-based Ace Blend was built to address the shortcomings of low-efficacy products and unsubstantiated claims in the nutrition space. Backed by over 25 years of global expertise from a leading R&D and product design partner, the company leverages premium, globally sourced ingredients to create natural health products, including protein powders, functional drinks, and supplements.
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Since inception, Ace Blend has recorded strong growth, with revenues climbing from ₹1.9 crore to a projected ₹55 crore in just three years. The company positions itself as a science-driven alternative in India’s wellness market, aiming to deliver measurable results rather than marketing hype.
Fireside Ventures, known for backing consumer brands like MamaEarth and boAt, said it views Ace Blend as a strong player in India’s growing wellness sector.
