B2B quick commerce platform Fairdeal.Market has raised $3 million in a pre-Series A funding round led by Incubate Fund Asia and Waterbridge Ventures, with participation from angel investors.
The company will use the fresh capital to expand operations in new zones across Delhi-NCR, strengthen technology capabilities, and onboard more direct-to-consumer and regional brands.
Founded in 2022 by brothers Prateek Bansal and Yash Bansal, Fairdeal.market focuses on empowering micro-retailers to transition into the digital retail economy through a low-burn, capital-efficient, and data-driven operations model.
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In just its first year, Fairdeal has reached an annual recurring revenue (ARR) of nearly $10 million. The platform offers cloud inventory of over 1,000 SKUs and facilitates brand discovery for retailers, enabling better margins. Over the next three years, it aims to build a network of 100,000 loyal retailers and achieve $150 million ARR.
Fairdeal’s model combines instant delivery with intelligent demand sensing, ensuring retailers get exactly what they need when they need it—reducing overstocking and freeing up capital. The platform also collects data on SKU performance, marketing effectiveness, and market gaps, helping multinational, regional, and D2C brands optimise their reach.
